Our Company

Elite Harvest Maroc (EHM) is one of the leading producers and distributors of fresh fruit in the region. Our primary objectives are quality and affordability. We grow, source, import and market a wide range of high-quality agricultural products through the use of world-class technology and an effective distribution chain. We also prioritise the economic use of our precious natural resources – water, energy, and land.

With the benefit of regional knowledge and expertise, and with strategic investment in modern machinery and specialist training for labour, Elite Harvest Maroc is increasing output across its farms, situated at Kenitra, Fes, Sefrou, Marrakesh and Beni Mellal. A wide range of fruit is grown in all five locations.

Our History

Elite Harvest Maroc is a subsidiary of YAS Holding, which is a diversified investment and business development group based in Abu Dhabi, established in 2006, and since then has launched many investment initiatives which have been transformed into successful, profitable operations in multi-disciplinary sectors.

The EHM story is of fertile soil in a good hands in our innovative Farms. Their stories are as unique as the produce they provide to markets around the world.

August 2015 saw the creation of ELITE HARVEST MAROC and since then it aspires to write a new green history on the kingdom of Morocco.

in 2016 EHM acquire most of its farms and currently it’s one of the leading producers and distributors of daily fresh fruits in the region.

in 2017 EHM was honored with the trophy of the best investor during the 12th edition of the International Agricultural exhibition in Morocco

in 2019 EHM was able to adopt a new agricultural group (ALKHALES GROUP), it currently farms in Kenitra, Fes, Sefrou, Marrakech, Benimellal, Sidi Yahya, and Belksiri growing a wide range of fruits in all seven locations.

EHM engage in growing, sourcing, importing and marketing a wide range of high-quality agricultural products through world-class technology and effective distribution chain, with the most economic use of natural resources conserving water, energy and land.

With the benefit of regional knowledge and expertise and with strategic investment in modern machinery and specialist training for labor, in 2020 Elite Harvest Maroc has invested to increase output across its farming interests.

Our Mission

Our mission to work towards achieving ‘Food For All’ allows us to supply Fresh and Healthy.

We believe we have an essential role to play in assisting the country on its journey to achieve self-sufficiency and food security supplying the highest-quality fruit.

We are committed to working hard to build EHM into a reputable business group in farming and its downstream industries by complying with the highest industry standards in food safety and to supply Fresh and Healthy.

Our Values

Quality and Food Safety are the N° 1 priority across all of our operations. This emphasis starts in the field and at harvest.
  • Achieve top quality
  • Act with integrity
  • Fresh and Healthy
  • Social responsibility
  • Foster agricultural growth through innovations
  • Work with sustainability in mind

Our Vision

We want to inspire everyone to achieve the ultimate goal of a ‘Healthy Society’.

We are committed to continuous improvement of our business operations, expanding production and employing innovative technologies in order to meet our goals. Growing fresh product and delivering it to the public certainly delights us, but we aspire to go much further.

Encouraging entrepreneurial spirit and responsibility in our employees, we are creating new benchmarks in quality for agricultural products and aim to set the standard for agricultural activities in the region.